As the worldwide use of Facebook continues to grow, more and more scams are appearing on the popular social networking website. Using promos, “interesting” links and all other sorts of strategies to trap you, a grain of salt is always needed when dealing with things outside of what Facebook offers.

As more and more people continue to use Facebook – both for personal and business purposes – it seems to follow that all sorts of unscrupulous individuals and groups will find ways to exploit this popularity for their own illicit benefit.

In the same way people are phished through email, hackers and scammers use similar techniques to fool Facebook users into falling for their tricks. The combination of curiosity and trust is what hackers rely on to make users fill in contact details for non-existent promotions, visit suspicious websites, or download fake software, all through Facebook. While Facebook has instituted some additional security measures to counter this threat, the consensus is that it is a generally lukewarm, or even cursory response to the issue.

What makes it worse is that you aren’t usually the first victim – those links and whatnot appear on your News Feed courtesy of a contact who has fallen into the same trap. So always be wary of events or promos your contacts invite you to join.

The most important thing is to have both the right knowledge and software to prevent getting scammed not only on Facebook, but anywhere else on the Web. Facebook is just a new medium for scammers and hackers to steal information and data – and they’ll do the same thing once the next big thing on the Web comes along.

If you want to know more about Facebook scams and how you can better protect yourself – both through training and the right software solutions – please feel free to give us a call so we can help you set up a more secure system for your business that’s custom-built to meet your specific needs.

With more and more businesses using online banking for its convenience and ease, more and more hackers and cyber-thieves are also making it their mission to infiltrate and manipulate these transactions for their benefit. More than ever, it is important for businesses to ensure that they have the proper security protocols in place to prevent cyber-theft.

Online banking is a tool that many businesses utilize because of the ease, efficiency, and convenience it offers. Especially when it comes to small and medium-sized businesses, online banking is a great way to manage and track finances for day-to-day operations.

However, the increase in online banking also has the unfortunate effect of luring unsavoury parties such as cyber-thieves and hackers who target and steal from the businesses who use it. This is why security experts are urging companies to beef up their security systems to keep them safe from cyber and identity theft. The more companies rely on the internet, especially when it comes to managing finances through online banking, the more prudent it is to take steps to prevent that hard-earned money from being stolen.

One tip experts give is to establish proper protocols for transacting with the bank, such as requiring two people to verify a transaction before it is approved. This helps create a checks-and-balance system that hackers will be hard-pressed to get around. Having a dedicated workstation used for only online financial transactions is also recommended, as this lessens the likelihood of it being infiltrated by Trojans, viruses, spyware, and other malware that may come from the machine being used for other purposes. Having the right anti-virus and anti-malware software – as well as regularly updating it – can also go a long way in keeping your online banking transactions safe from unfriendly eyes.

Your finances are the lifeblood of your business, so if you are interested in how you can make your online banking experience safe and secure, we’d be happy to sit down with you to discuss security solutions that are tailor-fit to your specific requirements and needs.

The knee-jerk reaction to Facebook of most businesses is to throw it out the door. But many companies also need to realize the value of using a massive social networking platform like Facebook to help the business grow and put itself out in the market more.

When it comes to Facebook, the usual default attitude of businesses is to shun it completely. And while there is merit to the argument that social networks, Facebook especially, can hamper and derail productivity in an organization, there is also a lot Facebook can do to help your business grow.

Reports cite that as many as 800 million people around the world are on Facebook – that’s a larger-than-life audience that makes marketing experts giddy with excitement. When you think about it, Facebook presents a huge marketing opportunity for you and your business to connect with a lot of people who may become potential clients in the future. Think of having a Facebook page as a mini-website of sorts, one that supplements and complements your main website.

Since it’s a medium to establish rapport with potential clients, experts suggest that a business Facebook page must contain more interesting content – related to your business, of course – designed to attract readers and visitors, rather than hard-sell information about your products and services. Your Facebook page serves as a complement to your website, not a duplicate of it. If you consistently serve up interesting and useful information, people will then go to your website to see what you’re all about.

Also, don’t hesitate to establish more personal relationships with people who visit your Facebook page – the ‘likers’ and the people who comment and ask questions. Answer queries promptly and make yourself visible. One of the points of having a Facebook page is so people won’t feel intimidated by a stiff corporate front – a Facebook page tells them that you’re a company that’s willing to hear them out and listen to what they want.

If you want to know more about how to use Facebook pages to help your business grow, please give us a call and we’ll be happy to sit down with you to draw up potential strategies to increase your online presence and potential client base.