Archive for March, 2012


Socialize Your Business

Posted on: March 29th, 2012

It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

  • Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
  • Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
  • Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
  • Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
  • Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
  • Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.
Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

Published with permission from TechAdvisory.org. Source.

VMWare Springs V3.1 for Spring Framework

Posted on: March 27th, 2012

For employees developing Java applications, there are a number of ways they can go about it. In the past, many had to first develop a framework, then develop the applications around it. This changed when VMWare released the Spring Framework. The Spring Framework was recently updated, read on to learn more.

VMWare recently announced that extensions to its Spring Framework are now compatible with Spring 3.1. This update ensures extensions like Spring Android, Integration, Security, Data and Mobile, etc. play nicely with the latest version of Spring, allowing for developers to more quickly develop business solutions and applications.

Who is VMWare? VMWare was founded in 1998 on the platform of providing virtualization solutions and software to companies of all sizes. The company creates virtualization software to work on Microsoft Windows, Linux and Mac OS X with a focus on shifting businesses onto the cloud, without disturbing existing operations or compromising security.

What is Spring Framework? Spring Framework is a process that allows developers to develop applications that can be integrated with Web services, security, messaging and databases that use Java. The Spring Framework builds a framework for developers to use, so they don’t have to develop one themselves. Therefore, it allows them to focus on creating and deploying Java applications in a number of different environments.

What do the Updates Bring? With Spring 3.1, there are a number of updates to the existing framework. The biggest accomplishment with this update is that all of Spring’s Frameworks are compatible with each other. This allows developers to not worry about developing workarounds, if one part of the framework is out of date. In short, it makes developers more efficient, while giving them the ability to develop Java based applications much faster.

Published with permission from TechAdvisory.org. Source.

Easily Manage up to 30 iPhones at Once

Posted on: March 26th, 2012

The smartphone has become an essential and integral business tool. One such phone, the iPhone, was initially introduced and focused on the private market, but there is a recent trend of businesses switching from current devices to the iPhone, for their main business phone. Apple has recently released a new program aimed at helping IT staff better manage a group of iPhones.

The program is called Apple Configurator, and is aimed at helping iOS business environments better manage devices - specifically the iPhone. Admins can use the program to configure and manage up to 30 devices at the same time, thus allowing for easier device management. One good selling point: the program is being offered for free. This makes it ideal for small businesses using iOS and OS X as their main operating environment.

What Can I Do with Apple Configurator? As noted above, the program is for device management. It allows you, or the administrator, to update, configure, restore and import/export apps to devices using iOS. With Configurator you can also put devices into different groups based on jobs - e.g., if you have two staff in IT, and one in sales, they may need different apps, so you can manage the devices based on each group.

Another interesting feature is that you can set which computers the phone will sync with, allowing for safer data transfer. Also, you can backup user settings, and assign them to another device if one is lost or needs to be replaced.

The one downside is you will need to have a system running Mac OS X 10.7.2 or later for Configurator to work. If you have not kept your system up to date, you will need to get started.

How do I get Apple Configurator? The program can be found and downloaded in the Apple app store. From there it’s just a matter of setting up the program and hooking up the devices.

Overall, this is a good program that is easy for the busy small business owner or IT manager who does not have time to manually plug in and update all Apple devices. If you would like to learn more about this program, the iPhone or other Apple products, please contact us.

Published with permission from TechAdvisory.org. Source.

Current Cybercrime Trends – 2012

Posted on: March 23rd, 2012

Ever since the computer became a household item, malicious software has been developed, aimed at causing havoc, or worse, stealing information. Businesses and governments have spent untold amounts of money to ensure safety from all sorts of cybercrime, but it is still a rising trend.

A quick Google search for “cybercrime trends” yields over 78 million results, the majority of which are likely to affect large enterprises or governments. While it is beneficial for all businesses to be aware of the major trends, there are a number of threats that will affect small businesses more than others. Here are some current cybercrime trends that SMEs should be aware of.

Mobile Malware Smartphones are becoming ever more popular, and with this popularity has come an exploding number of apps. Malware developers have been picking up on this during the past few years and there have been an expanding number of apps dedicated to attacking your phone or mobile platform. The most common type of malware on mobile devices is spyware, followed by SMS Trojans. SMS Trojans run in the background of some applications, and make international calls or text messages from the developers’ services causing huge phone bills. The final form of malware targets online payment apps on the phone.

One of the main reasons this form of malware has become so popular is due to the openness of some markets, such as the Android Market. The owners of the app markets are working to track down and get rid of the guilty apps on their marketplaces, but you still need to remain vigilant. while installing apps. Look at the developer of the app - how many times has it been downloaded? Maybe double check the app’s integrity online before installing and double check the app on the internet.

Open-Source Malware Kits A common thing malware developers do is write code for malware and then sell it to interested buyers. But a rising trend is that developers are writing malware that is open-source—any person can download and change it. The worrying thing is, many developers of already powerful malware have been releasing open-source versions of their software. This means that there will be an increase in the number of malware attacks out there, as devious developers can easily come up with more elaborate hacks.

Banking Trojans Along with the open-source malware kits, there has been an increase in the number of banking trojans—aimed at stealing account information and passwords. While these trojans have been a threat ever since banks first started offering online banking, they have become popular again as people and businesses are starting to move their online banking onto mobile devices, and the trojan software is easily accessible. This makes mobile banking apps an easy target.

With cybercrime on the increase, now is a good time to review your security, ensure its up to date and remind employees of your mobile device policy. If you don’t have a policy in place, or feel that your security is inadequate, give us a call, we are happy to help you. Remember: with good security and knowledge, there is no reason you should fall victim to cyber theft.

Published with permission from TechAdvisory.org. Source.

Top Cloud Trends for the Year

Posted on: March 21st, 2012

Cloud computing systems are continuing to grow and become more popular, especially with small businesses. And as cloud services continue to grow and evolve along with the needs of users and clients, we are sure to see some positive developments for the cloud this year.

Anyone who tells you that the cloud has reached a peak is definitely mistaken. While cloud computing is already a powerful IT service that has made a positive difference in the way businesses operate—especially small and medium sized ones—there are still many aspects of it that are continuously being improved and developed.

Better security One of the major trends in cloud services is improvements in the security aspect. Businesses trust cloud providers with important and sensitive data, and with cyber-attacks becoming more frequent and clever, vendors have to step up their security protocols and keep clients’ data safe.

Wider integration and compatibility As it stands, there are still several issues between clouds (especially public ones) and an enterprise's systems, which limits the connectivity and data exchange between users. The same can be said for the current standards being used, which have the tendency to be very vendor-centric. The trend now is to reverse this, and provide better connectivity and data sharing, as well as less vendor-centric standards for better compatibility and integration.

A more ‘solid’ cloud It’s unfortunate, but expected, that there are service providers who are hitching onto the increasing popularity of cloud computing by offering half-baked cloud services. As time progresses, expect to see a better definition—which will reflect in the service provided—of what cloud computing can and cannot do.

As expected of any emerging technology, cloud computing has a ways to go before it reaches its peak. Expect to hear better things about the cloud in the coming months and years as businesses continue to maximize the potential of cloud computing, and vendors and service providers constantly find ways to improve what is already a fantastic concept.

If you are interested in knowing more about cloud services and what it can do for your business, please don’t hesitate to contact us so we can address your specific inquiries and concerns.

Published with permission from TechAdvisory.org. Source.