If you’ve ever observed people playing any sort of game, you probably noticed how involved the players with the game are. Why do players get so into the game? Competition and the desire to achieve established goals. There’s a Web trend emerging of companies using these game elements to drive engagement and customer buy-in.

The term to describe this trend is gamification, but what is it, and how can businesses use it?

What is gamification Gamification is the application of game design techniques and mechanics to non-game applications. Foursquare and its badges is a good example of this - users check in at locations to earn points, unlock badges and compete with their friends. Do they win anything? Nothing physical, but there’s something satisfying with competing with other people to be the best.

While gamification got its start with technological related operations, it has since been integrated by businesses of all sizes. Business that have adopted elements of gamification have seen improved user engagement and ROI.

How can businesses leverage gamification? Gamification is interesting because it can be applied in a variety of different business situations. For example, here are three such uses:

• To increase employee engagement. It can be hard at times to keep your employees engaged while they’re doing mundane tasks. One of the most common uses of gamification is deploying badges to act as a motivator to encourage employees to put effort into their job. When an employee reaches a predetermined level they are recognized for their achievement. This will go a long way in improving engagement.
• To create brand advocates. You can use gamification to turn your customers and fans into brand advocates. Before they start singing your praises, they need to be given a reason to do so. The best way to do this is to create a points/reward system. For actions such as purchases or reviews, customers gain points that can be spent on other services. Think of it as akin to the points system used by credit card companies.
• To generate traffic. Many SMBs are dependent on their websites for revenue but struggle to get traffic to their site. Gamification techniques can be employed to encourage people to spend more time on, and return to, your website, almost like a modern loyalty program.

There’s a big gap between what physicians thought they could do, and what they were eligible to do, to collect meaningful use incentives last year, according to a new study, which appears in the May issue of Health Affairs.

The study shows that 91 percent of physicians nationwide were eligible for federal electronic medical record (EMR) incentives in 2011. However, only 10 percent intended to apply for the program.

That number was on the low side of what the federal government had anticipated. The Center for Medicare & Medicaid Services had estimated that 10 percent to 36 percent of Medicare-eligible professionals and 15 percent to 47 percent of Medicaid-eligible professionals would demonstrate meaningful use in 2011.

According to the authors, among physicians intending to apply for meaningful use, about 21 percent were ready with the 10 core capabilities. Even in the state with the highest degree of readiness - Wisconsin - only 32 percent of physicians were ready with the 10 core capabilities.

The authors say the low level of readiness illustrates the challenges in meeting the federal schedule for financial incentives. Healthcare practices have support options, however. Your IT provider can help you if you need assistance preparing your meaningful use.

In April 2011 VMware purchased SlideRocket, an online tool that lets users create and share presentations. By itself it’s a useful tool for users who give presentations, which let’s face it, is almost every business owner and manager. SlideRocket’s recent partnering with Google’s cloud storage app has provided users with an even more powerful way to share and collaborate on presentations.

Google has recently released its cloud storage and collaboration app, Google Drive. What does this have to do with SlideRocket? Well, SlideRocket’s full set of content authoring tools have been integrated into Google Drive. This means that users of SlideRocket can use Google Drive as another way to create, collaborate on, and store presentations.

Chuck Dietrich, Vice President of SlideRocket by VMware, commented, “Together with Google, VMware is helping individuals and businesses embrace new technologies for collaboration in the cloud era.” He went on to note that SlideRocket and Google Drive provide users with a great way to do just that.

If you use SlideRocket and would like to work with other users over Google Drive, simply log into both services with the same account and in Google Drive select Create and More followed by SlideRocket. Once you log in and integrate your accounts, you’ll have access to your presentations without having to log in to SlideRocket.

If you’d like to know more about how you can virtualize your business, or the different products offered by VMware, we’re ready to tell you more. Let’s talk virtualization.

In December of last year Google released the newest version of the Android OS. Android 4.0, or Ice Cream Sandwich as it is commonly known, is finally available for most devices that can run it. Android 4.0 is a drastic change from previous versions and introduces some features that make the OS a serious competitor.

Here are some great tips and tricks to help you get the most out of Ice Cream Sandwich:

• Settings. There’s a quick and easy way to access settings. Simply swipe down from the top of your screen and the Notifications menu will open. Press the blue icon (sliders) beside the date to access your settings.
• Uninstall apps. This used to be one of the more complicated actions of Android, but with 4.0, it’s easy. On the home screen press the Apps icon (white circle with 6 squares) and find the app you would like to uninstall. Press and hold the app, drag it up to Uninstall which will be in the top left of the screen and let go.
• Swipe away. A neat feature of 4.0 is that you can swipe away apps and messages in some locations. If you have lots of notifications, open the Notifications menu and swipe the message to the right to dismiss it. You can also do the same with recent programs (double rectangles in the bottom right of your screen) and browser tabs.
• Disable app icons. When you download and install programs from Google Play, a shortcut will be automatically placed on your home screen. You can turn this off by opening Google Play and selecting the icon with three vertical grey squares followed by Settings. Tap Auto-add widgets and app shortcuts won’t be added to your home screen after they’re installed.
• Send text response when you can’t answer. If you’re in a meeting and can’t answer a call, simply drag the call selector button up to be given a number of text responses you can send to the caller.
• Quick browser control. You can streamline the browser controls in the stock Android browser. Open the browser and select the three grey squares in the top right of the screen and tap Settings. Select Labs followed by Quick Controls. You’ll notice that your URL bar and tabs are gone. To see them, press and hold anywhere on the right side of your screen to bring up a selection wheel.

The key to patient-centered care - a concept that continues to evolve - is the relationship between physician and patient. Finding the balance between patient engagement and information technology, however, can be challenging.

IT has benefited healthcare practices in many ways. For example, it allows patients to service themselves when it comes to transactional exchanges, such as scheduling appointments and reviewing bills.

There are fears, however, that IT can also create distance between the practitioner and patient, reducing face-to-face contact. Here are three tips to ensure that doesn’t happen:

1. Accept that patient-centered IT initiatives help the physician. Small practices need to adopt the same features as their competitors, including large practices as well as low-cost primary care providers such as CVS and Walgreens.

2. Determine your needs. Patient-centered IT practices vary. Some practices use patient portals to optimize patient input. Others use email, text, video and mobile apps to create an impact across a broader spectrum of their patients' health. You’ll need to find what works best for your patient. Younger patients, for example, might prefer text messaging; older patients might prefer email.

3. Reconsider your reimbursement model. IT advancements have patients emailing, text messaging and video conferencing their doctors without payment. That puts pressure on the physician to do more for less. This is a problem with your business model, not your IT. You can't offer services that eradicate half of your service visits or you'll bankrupt your practice.

For details, please see “Five Keys to IT and the Physician-Patient Relationship.”

One of the most highly anticipated software launches of this year is Microsoft’s new operating system, Windows 8. While the OS is still in the pre-release phase, Microsoft has released a Consumer Preview that gives users a glimpse into the features of the new OS. In mid April, Microsoft announced the different editions that will be available when it’s released.

There are going to be four editions of Windows 8 available at launch:

1. Windows 8. This edition offers all the features the majority of Windows users will need. It will be comparable to Windows 7 Home and Home Premium.
2. Windows 8 Pro. Pro will have Windows 8 components, but also offers more advanced options that businesses and expert users will appreciate. Some of the extras include encryption, virtualization and PC management. Pro will be most useful in a business environment.
3. Windows RT. This version of Windows 8 will come pre-installed on mobile devices and tablets with an ARM processor, which is used primarily in mobile technology. Many of Windows 8’s features will be available on RT, although some older Windows applications will not be compatible. If your company uses Windows tablets or smartphones, chances are you’ll use this OS.
4. Windows 8 Enterprise. Enterprise is an enhanced version of Windows 8 Pro that will be specifically for businesses with Software Assurance agreements. Noted features include stronger virtualization tools, PC management and deployment, and advanced security. At this time there’s no further information on this version, but it looks like a good choice for IT companies.

Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.

There are four distinct advantages to allowing social media:

• Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
• Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
• Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
• Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.

No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.

The iPhone has quickly become one of the most popular smartphones on the market. When Apple launches a new version, fans line up for blocks to get their hands on it. What makes it so desirable? Well it’s easy to use and has powerful apps that users have come to rely on. Some would say the iPhone has even gone so far as to replace desktop calendars for many people.

The three most popular calendar programs are Outlook Calendar, Google Calendar and iCal. Here are the steps you can take to sync your different calendars with the iPhone. These calendars will all be viewable using the Calendar App on your iPhone.

Sync with Outlook Microsoft Outlook is the most popular email program in use, making the accompanying calendar just as prevalent. To sync your Outlook calendar with your iPhone:

1. Open Outlook
   1. Click Tools and select Trust Centre.
   2. Click Add-ins, followed by Details.
   3. Select iTunes Add-in, followed by Manage.
   4. Select Com Add-ins, Go and finally iTunes sync add-in.
   5. Click Ok.
2. Plug your iPhone into your computer using the USB cable. iTunes should open automatically.
3. In iTunes, select your iPhone. It will be located in the left hand bar, under devices.
4. Navigate to the Info tab and check Sync calendars with.
5. Choose Outlook. You’ll be able to select which Outlook calendars you want to view using your iPhone.
6. Press Sync.

1. On your iPhone select Settings followed by Mail, Contacts, Calendars.
2. Press Add Account.
3. Select Microsoft Exchange. Note: Devices running iOS 4.0 can sync with more than one Exchange account. If you’re using a version that’s earlier than 4.0 you’ll only be able to sync with one Exchange account.
4. In the Email and Username fields, enter your full email address e.g., name@gmail.com. If you use a @googlemail.com account you’ll most likely get an Unable to Verify Certificate error message. If you do, press Cancel when the error message is displayed.
5. In the Password field enter the password you use to log into your Gmail account.
6. When you have entered the information, press Next in the top right of your screen.
7. In the Server field enter “m.google.com” (without the quotations).
8. Tap Next.
9. Select Calendar if you only want to sync with your calendar. If your company uses Google Calendar to setup meetings, you’ll also need to turn on Mail.

Sync with iCal If you use iCal you can sync with your iPhone by:

1. Plugging your iPhone into the computer using the USB cable. iTunes should open automatically.
2. Select your iPhone. It will be located in the left hand bar, under devices.
3. Click the Info tab, followed by Sync iCal Calendars. You’ll be able to choose what calendars you would like your iPhone to sync with.
4. Press Sync.

If you mention “OS X” and “virus” in the same sentence, you’ll get some weird looks from Mac users. Traditionally viruses and trojans on OS X were near non-existent, but there’s a Mac specific trojan, codenamed Flashback, that has affected more than 600,000 computers. This is big news as it shows that machines running OS X may not be as secure as first thought.

Many Mac owners are unsure of what exactly the Flashback trojan is, what it does and how to ensure they’re not infected. We’re here to help clarify the situation.

What is a Trojan and What Does Flashback Do? In general terms, a trojan is a piece of malicious software that infects a computer and gives control of part, or the whole computer to hackers. The Flashback trojan takes advantage of an OS X Java vulnerability and infects computers by tricking them into downloading a fake Java update.

When the program is installed, Flashback will download and install the main trojan code without the need for permission from the administrator. From there it proceeds to hijack your browser, redirect search queries to websites developed by hackers, and then take advantage of pay-per-click advertising.

Why Should I be Worried? While this version hijacks your browser, there are far more sinister things it could do. As this trojan acts as a downloader, there’s nothing stopping the developers from updating the malware to steal passwords, banking information and other confidential information.

How do I Ensure My Mac is Clean? Apple has released an update for machines running OS X 10.6 and later. The first step you should take is to update your computer to patch the vulnerability. To update your Mac:

1. Press the Apple logo, located in the top right hand of your screen.
2. Select Software Update...
3. Press Install and Restart.

Flashback has infected a higher number of Macs than any other trojan to date and goes to show that Macs also have security flaws. This also serves as a reminder that you should have a virus scanner and security program running on your Mac. If you have any questions regarding the security of your Mac or other devices, please don’t hesitate to contact us. We are here to help keep your machines secure.

If you’re on the road and give lots of presentations, the iPad can be the perfect tool as it allows you to leave the laptop at home, or in the hotel room. Here are three programs that are great for creating and giving presentations on the iPad, and what you need to give presentations on big-screens such as projectors and TVs.

Keynote Keynote is Apple’s presentation software. With this app, users can create some really professional looking presentations with ease. The one downside to Keynote is that it has trouble interacting with presentations created using Microsoft PowerPoint. Some fonts, clipart and animations used by PowerPoint and not Apple, will simply not copy over.

SlideShark SlideShark is perfect for users who aren’t comfortable with Keynote or are more comfortable with Microsoft PowerPoint. It works by uploading your presentations using SlideShark, converting them into a format the iPad can read and syncing them with the iPad. This is a great app for users of PCs.

Power Presenter This app is for presenters who want to give presentations on a projector, as its main purpose is to make it easier for the iPad and projectors to sync with one another. After you’ve finished your presentation, save it as a PDF and hook up your iPad to the projector you’ll be using. The app will simultaneously show the presentation on the screen and your iPad. This app is good if you don’t have the time to set up the projector whenever you give a presentation.

What You Need to Give Presentations When you switch over to using the iPad for presentations, you’ll need two adapters that allow you to hook the iPad up to the various different visual outputs e.g., TV screens and projector units.

The first adapter is a VGA adapter which will allow you to connect your iPad to the majority of projectors. When you give a presentation using a projector, plug the VGA cable into your iPad and the projector, and you should be ready to give your presentation.

The second adapter is for TVs and projectors that use HDMI outputs. Apple calls this adapter a “Digital AV Adapter” and it can be found on the Apple Store. When you plug in the adapter, your display should show up on both the screen and your iPad.

If you have any questions about using your iPad to give presentations or other uses for your Apple products, please contact us. We’re more than happy to sit down and discuss solutions with you.